:root{
    --ink:#231F1B;
    --ink-soft:#4A4038;
    --muted:#8A7F74;
    --paper:#FFFFFF;
    --panel:#F6F2ED;
    --orange:#E8622A;
    --orange-deep:#C44E1C;
    --line:#E7E0D8;
  }
  *{box-sizing:border-box;}
  html{scroll-behavior:smooth;}
  body{
    margin:0;
    font-family:'Inter',sans-serif;
    color:var(--ink);
    background:var(--paper);
    -webkit-font-smoothing:antialiased;
  }
  h1,h2,h3,.disp{
    font-family:'Space Grotesk',sans-serif;
    letter-spacing:-0.01em;
    margin:0;
  }
  img{max-width:100%;display:block;}
  a{color:inherit;}
  .wrap{max-width:1160px;margin:0 auto;padding:0 28px;}
  @media (max-width:640px){ .wrap{padding:0 20px;} }

  /* ---------- NAV ---------- */
  nav{
    position:sticky;top:0;z-index:50;
    background:rgba(255,255,255,0.92);
    backdrop-filter:blur(8px);
    border-bottom:1px solid var(--line);
  }
  .nav-inner{
    max-width:1160px;margin:0 auto;padding:16px 28px;
    display:flex;align-items:center;justify-content:space-between;
  }
  .brand{
    font-family:'Space Grotesk',sans-serif;
    font-weight:700;font-size:20px;
    display:flex;align-items:center;gap:8px;
  }
  .brand-mark{
    width:11px;height:11px;background:var(--orange);
    transform:rotate(45deg);
    flex:none;
  }
  .nav-links{display:flex;gap:32px;font-size:14.5px;font-weight:500;}
  .nav-links a{text-decoration:none;color:var(--ink-soft);}
  .nav-links a:hover{color:var(--orange-deep);}
  .nav-cta{
    background:var(--ink);color:#fff;
    padding:10px 20px;border-radius:3px;
    font-size:14px;font-weight:600;text-decoration:none;
    white-space:nowrap;
  }
  .nav-cta:hover{background:var(--orange-deep);}
  .menu-toggle{display:none;background:none;border:none;font-size:22px;cursor:pointer;color:var(--ink);}
  @media (max-width:860px){
    .nav-links{display:none;}
    .menu-toggle{display:block;}
  }

  /* ---------- HERO ---------- */
  .hero{
    display:grid;grid-template-columns:1.05fr 0.95fr;
    align-items:stretch;
    min-height:640px;
  }
  @media (max-width:900px){
    .hero{grid-template-columns:1fr;min-height:auto;}
  }
  .hero-text{
    padding:88px 56px 72px 28px;
    max-width:560px;
    margin-left:auto;
    display:flex;flex-direction:column;justify-content:center;
  }
  @media (max-width:900px){ .hero-text{margin:0;padding:56px 20px 40px;max-width:none;} }
  .kicker{
    font-size:13.5px;font-weight:600;color:var(--orange-deep);
    margin-bottom:18px;
  }
  .hero h1{
    font-size:clamp(34px,4.4vw,52px);
    line-height:1.06;font-weight:700;
    color:var(--ink);
  }
  .hero p.lede{
    margin-top:22px;font-size:17px;line-height:1.6;color:var(--ink-soft);
    max-width:460px;
  }
  .hero-ctas{display:flex;gap:14px;margin-top:34px;flex-wrap:wrap;}
  .btn{
    display:inline-block;padding:14px 26px;border-radius:3px;
    font-weight:600;font-size:15px;text-decoration:none;
    border:1.5px solid transparent;
  }
  .btn-primary{background:var(--orange);color:#fff;}
  .btn-primary:hover{background:var(--orange-deep);}
  .btn-ghost{border-color:var(--ink);color:var(--ink);}
  .btn-ghost:hover{border-color:var(--orange-deep);color:var(--orange-deep);}

  .hero-photo{
    position:relative;
    clip-path:polygon(9% 0,100% 0,100% 100%,0 100%);
  }
  @media (max-width:900px){ .hero-photo{clip-path:none;height:340px;} }
  .hero-photo img{width:100%;height:100%;object-fit:cover;}
  .hero-photo::after{
    content:"";position:absolute;inset:0;
    background:linear-gradient(180deg,rgba(35,31,27,0) 55%,rgba(35,31,27,.55) 100%);
  }
  .hero-tag{
    position:absolute;left:34px;bottom:28px;z-index:2;
    color:#fff;font-size:13.5px;font-weight:500;
    background:rgba(35,31,27,0.55);
    padding:8px 14px;border-radius:3px;
    backdrop-filter:blur(3px);
  }
  @media (max-width:900px){ .hero-tag{left:20px;} }

  /* ---------- TRUST STRIP ---------- */
  .trust{
    border-top:1px solid var(--line);border-bottom:1px solid var(--line);
    background:var(--panel);
  }
  .trust-inner{
    max-width:1160px;margin:0 auto;padding:26px 28px;
    display:grid;grid-template-columns:repeat(4,1fr);gap:24px;
  }
  @media (max-width:760px){ .trust-inner{grid-template-columns:1fr 1fr;} }
  .trust-item{text-align:left;}
  .trust-num{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:26px;color:var(--orange-deep);}
  .trust-label{font-size:13px;color:var(--muted);margin-top:2px;line-height:1.4;}

  /* ---------- SECTION SHELL ---------- */
  section{padding:96px 0;}
  @media (max-width:760px){ section{padding:64px 0;} }
  .section-head{max-width:600px;margin-bottom:52px;}
  .eyebrow{font-size:13.5px;font-weight:600;color:var(--orange-deep);margin-bottom:14px;}
  .section-head h2{font-size:clamp(26px,3vw,36px);font-weight:700;line-height:1.15;}
  .section-head p{margin-top:14px;font-size:16px;color:var(--ink-soft);line-height:1.6;}

  /* ---------- WHY / PROBLEM-SOLUTION ---------- */
  .why-grid{
    display:grid;grid-template-columns:1fr 1fr 1fr;gap:2px;
    background:var(--line);border:1px solid var(--line);
  }
  @media (max-width:760px){ .why-grid{grid-template-columns:1fr;} }
  .why-card{background:#fff;padding:34px 30px;}
  .why-card h3{font-size:18px;font-weight:600;margin-bottom:12px;}
  .why-card p{font-size:14.5px;color:var(--ink-soft);line-height:1.65;margin:0;}
  .why-num{
    font-family:'Space Grotesk',sans-serif;font-weight:700;
    font-size:14px;color:var(--muted);margin-bottom:18px;
  }

  /* ---------- CATALOG ---------- */
  .catalog{background:var(--panel);}
  .cat-grid{
    display:grid;grid-template-columns:repeat(3,1fr);gap:22px;
  }
  @media (max-width:860px){ .cat-grid{grid-template-columns:1fr 1fr;} }
  @media (max-width:560px){ .cat-grid{grid-template-columns:1fr;} }
  .cat-card{
    background:#fff;border:1px solid var(--line);border-radius:4px;
    padding:26px 24px;display:flex;flex-direction:column;gap:10px;
  }
  .cat-top{display:flex;justify-content:space-between;align-items:flex-start;}
  .cat-name{font-size:16.5px;font-weight:600;}
  .cat-badge{
    font-size:12px;font-weight:600;color:#fff;background:var(--orange);
    padding:4px 9px;border-radius:2px;white-space:nowrap;
  }
  .cat-price{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:22px;margin-top:4px;}
  .cat-desc{font-size:13.5px;color:var(--muted);line-height:1.5;}

  /* ---------- HOW IT WORKS ---------- */
  .steps{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;}
  @media (max-width:760px){ .steps{grid-template-columns:1fr;gap:36px;} }
  .step-n{
    font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:15px;
    color:var(--orange-deep);border:1.5px solid var(--orange);
    width:34px;height:34px;border-radius:50%;
    display:flex;align-items:center;justify-content:center;
    margin-bottom:18px;
  }
  .step h3{font-size:17px;font-weight:600;margin-bottom:10px;}
  .step p{font-size:14.5px;color:var(--ink-soft);line-height:1.6;margin:0;}

  /* ---------- EXPANSION SPLIT ---------- */
  .split{
    display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center;
  }
  @media (max-width:860px){ .split{grid-template-columns:1fr;gap:36px;} }
  .split-visual{
    background:var(--ink);color:#fff;border-radius:4px;
    padding:40px 36px;position:relative;overflow:hidden;
  }
  .split-visual .tag{font-size:13px;color:#E8B49B;font-weight:600;margin-bottom:16px;}
  .split-visual h3{font-size:24px;font-weight:600;line-height:1.25;margin-bottom:16px;}
  .split-visual p{font-size:14.5px;color:#D8CFC6;line-height:1.6;}
  .split-row{display:flex;gap:14px;margin-top:26px;}
  .split-pill{
    flex:1;background:rgba(255,255,255,0.08);border:1px solid rgba(255,255,255,0.16);
    border-radius:3px;padding:14px 16px;
  }
  .split-pill .n{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:19px;color:var(--orange);}
  .split-pill .l{font-size:12px;color:#C9BFB5;margin-top:2px;}

  /* ---------- CTA / FOOTER ---------- */
  .cta-band{background:var(--orange);color:#fff;text-align:left;}
  .cta-inner{
    display:flex;justify-content:space-between;align-items:center;gap:32px;flex-wrap:wrap;
  }
  .cta-inner h2{font-size:clamp(24px,3vw,32px);font-weight:700;max-width:480px;}
  .cta-inner p{margin-top:10px;font-size:15px;color:#FCE3D6;max-width:480px;}
  .cta-buttons{display:flex;gap:14px;flex-wrap:wrap;}
  .cta-buttons .btn-primary{background:#fff;color:var(--orange-deep);}
  .cta-buttons .btn-primary:hover{background:#FCE3D6;}
  .cta-buttons .btn-ghost{border-color:#fff;color:#fff;}
  .cta-buttons .btn-ghost:hover{background:rgba(255,255,255,0.12);}

  footer{background:var(--ink);color:#C9BFB5;padding:56px 0 28px;}
  .foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px;}
  @media (max-width:700px){ .foot-grid{grid-template-columns:1fr;gap:28px;} }
  footer .brand{color:#fff;}
  footer .brand-mark{background:var(--orange);}
  footer p{font-size:13.5px;line-height:1.6;margin-top:14px;max-width:280px;color:#B0A69C;}
  footer h4{font-size:12.5px;text-transform:none;color:#8A7F74;margin-bottom:14px;font-weight:600;letter-spacing:0.02em;}
  footer ul{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:10px;}
  footer a{font-size:14px;color:#D8CFC6;text-decoration:none;}
  footer a:hover{color:var(--orange);}
  .foot-bottom{
    margin-top:48px;padding-top:24px;border-top:1px solid rgba(255,255,255,0.1);
    font-size:12.5px;color:#8A7F74;display:flex;justify-content:space-between;flex-wrap:wrap;gap:8px;
  }